Use ChatGPT to find out your audience’s psychography
Have you tried using ChatGPT as a tool in your musical journey? If not, you’re missing out!
Recently while attending an EntreMusician meeting (very proud member here), we were discussing our psychography. What is psychography you ask? Psychography refers to the study of psychological traits, values, interests, opinions, and lifestyle of individuals or groups, particularly for marketing and advertising purposes. In other words, if you are an aspiring artist and you want a better understanding of your listeners, it’s a great tool to assist you in a marketing strategy. Set out below are my audience psychographics as generated by ChatGPT. ChatGPT also asked me if I wanted it to generate a marketing strategy which will really come in handy! I highly recommend you try this exercise.
Linda Raine Audience Psychographics
Core Values & Beliefs
Authenticity: They value music that feels personal and unfiltered. They connect with lyrics that seem honest, vulnerable, and rooted in real experiences.
Emotional Depth: They believe music should make you feel something — joy, catharsis, nostalgia, or even bittersweet pain.
Connection through Story: They see music as a bridge between artist and listener, valuing songs that tell stories they can relate to.
Lifestyle & Interests
Creative Leaning: Many are into writing, art, photography, or journaling. Music is part of their self-expression toolkit.
Cultural Curiosity: They enjoy exploring books, indie films, and local art scenes — they seek inspiration beyond mainstream trends.
Community-Oriented: They like being part of niche fan communities where they can share interpretations of lyrics and personal stories.
Personality Traits
Empathetic: Often “feelers” who connect deeply to emotional content.
Reflective: They spend time thinking about life’s “whys” and “what ifs.”
Resilient: Even if they’ve been through challenges, they turn pain into growth and creativity — a theme they admire in Linda’s music.
Motivations for Listening
Emotional Resonance: They listen when they want to feel understood.
Escapism & Comfort: Her music provides both a safe escape and a comforting return to emotional truths.
Soundtrack to Moments: They use her songs as backdrops for journaling, late-night drives, or quiet mornings.
Psychographic Archetype
If her fans were a collective “character,” they’d be the Sensitive Storyteller — someone who seeks meaning in everyday life, connects deeply with others, and treasures beauty in small, quiet moments.